New Trends in the Development of Consumer Electronics in 2025

Six Key Areas of Development at CES 2025 Showcase New Highlights

1️⃣Chipsets: Focusing on Artificial Intelligence and Key Applications

Major international companies such as NVIDIA, AMD, Intel, and Qualcomm are accelerating the release of new AI chips, with high performance, multi-threading, and low power consumption as key features. NVIDIA launched graphics cards optimized for AI computing, offering performance twice that of previous-generation products. AMD and NVIDIA released high-performance graphics cards that enhance ray tracing, boost AI rendering performance, and stabilize images, significantly improving graphics processing speed. These companies are focusing on applications in computing, automotive, and robotics. Intel, AMD, and Qualcomm introduced AIPC-specific processors with new designs, significantly improving multi-threading performance. South Korean startup DeepX unveiled a robot-specific chip that supports AI functionality with low power consumption. Qualcomm, Texas Instruments, and Intel also introduced automotive AI chips that enable multi-modal contextual awareness and immersive in-car audio and video AI experiences.

2️⃣Computers: Intelligence and Flexible Displays Take Center Stage

PC manufacturers are now focusing on differentiating their products through AI computing power, local AI processing capabilities, data privacy protection, and form factor innovation.

First, powerful AI performance has become a standard feature. Most new products are equipped with high-performance AI chips or processors, with AI functionality evolving from “available” to truly “useful.” For example, AMD launched its new Ryzen AI Max APU series designed for high-end AI computing, claiming 2.2 times the AI performance of NVIDIA’s GeForce RTX 4090.

Second, local AI processing is gaining importance. In an era where data security is critical, the ability to handle AI tasks locally is a key selling point. Lenovo’s “XiaoTian Assistant,” for instance, uses local large language models and computing power to answer questions without requiring an internet connection, offering faster response times and enhanced privacy.

Third, product form factors are becoming more diverse. Flexible rollable screen laptops made their debut at the show and attracted widespread attention, while “mini PCs” emerged as a popular trend among manufacturers. Lenovo unveiled its first rollable screen AI PC—the ThinkBook Plus Gen 6—which can extend its screen from 14 inches to 16.7 inches at the press of a keyboard button. ASUS introduced the world’s lightest Copilot+ PC—the Zenbook A14— weighing less than 1 kg and offering a battery life of over 32 hours.

3️⃣Automotive: Accelerating the Transformation Toward Intelligent Vehicles

First, autonomous driving technology continues to make significant breakthroughs. Israeli company Mobileye showcased its end-to-end autonomous driving system, which integrates sensors, algorithms, and computing platforms to support a full range of capabilities from Level 2 to Level 5 autonomy. NVIDIA launched its fourth-generation Thor autonomous driving computing platform, delivering 20 times the performance of its predecessor. In addition, NVIDIA introduced a complete simulation ecosystem that includes an AI training system, the virtual world platform “Omniverse,” and the synthetic data generation tool “Cosmos,” forming a closed-loop system for autonomous driving—spanning data collection, model training, and simulation testing.

Second, display technology is becoming a focal point in enhancing the smart cockpit experience. BMW unveiled its first-of-its-kind panoramic iDrive system, which includes four groundbreaking interactive interfaces: panoramic line-of-sight display, 3D head-up display, sensory smart steering wheel, and a driver-centric control center. This system is set to debut on BMW’s Neue Klasse series by the end of 2025.

BOE and BOE Varitronix presented cutting-edge smart cockpit technologies under their “HERO” initiative. The showcase included ten innovative in-car devices, such as smart steering wheels, wood-textured displays, haptic feedback buttons, glasses-free 3D screens, and privacy-protection displays—five of which were global debuts.

4️⃣Smart Home: A Surge of Functional and Intelligent Household Products

First, companion robots centered on emotional interaction are experiencing a boom. TCL introduced its Ai Me concept robot, capable of video recording through its built-in camera and using AI technologies for perception and recognition. Its eyes are display screens, and it features a pair of interactive, ear-like mechanical structures on its head to enhance engagement. Startup Mooyee showcased its Ropet robot, which leverages multiple AI technologies, including machine learning and natural language processing, enabling complex data analysis and personalized interactions. Each Ropet develops a unique interaction style tailored to its user.

Second, TVs are becoming the new hub of smart home control. BOE unveiled a next-generation smart screen terminal integrated with advanced AI capabilities—the industry’s first 65-inch 4K ultra-HD “AI Audio-Visual Center.” It supports features such as synchronized remote viewing, real-time translation during video calls, travel planning, smart home control, and AI-generated storybooks.

Third, smart home interoperability standards are becoming increasingly clear. The Connectivity Standards Alliance (CSA) announced that Apple, Google, and Samsung will support its Matter certification, significantly simplifying the development process and reducing costs for device manufacturers. For example, Bosch launched the Bosch 100 Series high-end French door bottom-freezer refrigerator—the brand’s first product to support the Matter standard. Designed to work with Amazon Alexa starting in 2025, it aims to enhance the interoperability of smart home devices and build a more integrated home ecosystem.

5️⃣Smart Devices: AI Fully Empowering Terminals to Enhance User Experience

Smart terminals are placing greater emphasis on performance and user experience.

First, AI-powered smart glasses emerged as a highlight at the exhibition. Innovations in display technology and deep integration of AI significantly enhanced usability. For instance, Halliday showcased its glasses equipped with a “DigiWindow” micro projector, delivering an effective 3.5-inch display within the user’s field of view. This approach avoids common AR issues like rainbow artifacts and supports real-time translation, voice-controlled navigation, teleprompter mode, conversational responses, and more—providing an all-in-one interaction experience.

Second, wearable health monitoring devices are evolving with more advanced features. Beyond the standard heart rate and sleep tracking, new products are offering more precise and specialized health data monitoring. The Circular Ring 2, for example, includes a built-in ECG sensor capable of delivering FDA-approved instant cardiac rhythm monitoring. Ultrahuman launched the Ultrahuman Ring AIR series, which includes features such as sleep tracking, stress testing, heart rate monitoring, and skin temperature detection.

Third, innovative smart terminal products continue to emerge. Yukai Engineering unveiled Mirumi, a small “companion” robot embedded with sensors that detect surrounding environments and interactively respond with head movements to nearby people or objects. Withings presented its smart mirror OMNIA, which aggregates health data from its ecosystem—smartwatches, scales, sleep trackers—and offers personalized AI-powered health insights.

6️⃣AI Robots: Diversification, Agility, and Interactivity Leading Development

First, robot forms have become more diversified, and their agility has been significantly enhanced. Exhibiting companies introduced a wide range of robots, including humanoid robots, robotic dogs, robotic cats, companion robots, wearable robots, and robotic hands. Compared to previous years, these products offer greater freedom of movement and are capable of performing complex, high-difficulty tasks. For example, Stone Technology unveiled a sweeping and mopping robot with a five-axis folding bionic robotic arm, while Weijing Smart’s humanoid robot “Xiao Wei” demonstrated coordinated hand-eye servo operations in precise scenarios.

Second, the application scenarios for service robots have further expanded. By deeply integrating large models, spatial computing, and other advanced technologies, service robots have enhanced their visual and auditory interaction capabilities with users. These robots have infiltrated a broad range of environments such as infant care, child nutrition, plant cultivation, and pet feeding, better meeting the personalized needs of consumers. For example, Yukai Engineering’s companion robot offers functions like head-turning and eye-contact interaction, while AgaXie’s humanoid robot “Tongtian Xiao” enables smooth conversations with visitors.

Development Trends in the Consumer Electronics Industry

1️⃣Automotive Electronics and Consumer Robots: New Growth Drivers for Consumer Electronics In recent years, emerging consumer terminals such as automotive electronics and consumer robots have accelerated development, with broad market prospects, and are expected to become new growth drivers for the consumer electronics industry. On one hand, automobiles are evolving into new intelligent terminals that integrate mobility, entertainment, office work, and leisure. Functions like autonomous driving, smart cockpits, human-vehicle interaction, and immersive entertainment are accelerating their integration. Leading companies such as NVIDIA, Intel, Qualcomm, Texas Instruments, and Samsung are strengthening their presence in the automotive electronics sector, aiming to seize the high ground in a market that could see nearly a billion units sold annually in the future, thereby reshaping the global competitive landscape. On the other hand, robots are becoming more diversified, agile, and interactive, able to perform increasingly complex and delicate tasks. In the future, robots will continue to penetrate daily life scenarios such as home living, healthcare, and emotional companionship, creating new vast opportunities for growth. This shift will provide innovative and growth-oriented companies—such as those excelling in niche markets or specialized sectors—with opportunities for differentiated and distinctive strategic positioning.

2️⃣Creating the Ultimate User Experience: A New Focus for Competition Among Consumer Electronics Companies From an analysis of the product performance at this year’s exhibition, both domestic and international manufacturers have further focused on meeting consumers’ higher demands for intelligence, comfort, convenience, and personalization. As high-quality economic development progresses, consumer electronics will become deeply integrated into everyday life, becoming indispensable intelligent companions and effective assistants, fully catering to diverse needs in work, life, and learning. In the future, consumer electronics companies must deeply understand user pain points, meticulously refine user demands, and integrate innovation from aspects such as technological advancements, functional optimization, user-friendly design, and all-in-one solutions to significantly enhance the user experience. This approach will allow companies to gain a competitive edge in an increasingly fierce market.

3️⃣The Trend of Diversified and Integrated Application Scenarios in Consumer Electronics The trend of diversification in functions and cross-industry integration is evident in the development of consumer electronics products. Take automobiles, for example. With the rapid development of cutting-edge technologies like 5G, cloud computing, and artificial intelligence, cars, as multifunctional smart mobile terminals, are transitioning from a human-machine interaction primarily led by in-cabin driving behaviors to human-machine interactions across various everyday scenarios. Similarly, smartphones are no longer limited to calls and messages; they now integrate high-resolution cameras for photography and video recording, mobile payments, health monitoring, personal assistants, gaming, and streaming services.